The Golden Rule of Web Success

The Golden Rule of Web Success is similar to the original Golden Rule, 'Do unto others as you would have them do unto you'. You know how you use the web and how you like to be treated as a visitor or customer. Put another way, the Golden Rule of Web Success is:



This means that you think about what will be of service to your visitors and lay it out in a well-organized user-friendly way. Here are some tips for making your visitors enjoy your site and feel good about you:

1. Offer something of genuine value. This may be products, information or services.
2. Have a main navigation bar in an expected and consistent place across all of your pages. Make everything as easy to find as possible.
3. Build a well-constructed home page that offers a kind of "Table of Contents" to your site, making the most popular pages only a click away.
4. Create a consistent look and feel across your site. This creates trust and gives the impression that you are a professional.
5. Create a lot of relevant content and present it in a concise and "chunked up" way that is easy for web readers to scan.
6. Be as concrete and factual as you can. Avoid hyperbole and "marketease".
7. If you are selling goods or services, offer a guarantee and return policy.
8. If you ask for visitor's email or other information, offer a privacy statement that says you don't sell, trade or give away any private information.
9. Make it possible for visitors to interact with your site and with you.

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